Krohmer, Harley; Miller, Klaus; Hofstetter, Reto (2006). Measuring Consumers' Willingness to Pay with the Contingent Valuation Approach. In: Grewal, Dhruv; Levy, Michael; Krishnan, R. (eds.) Proceedings of the AMA 2007 Summer Marketing Educators' Conference: Enhancing Knowledge Development in Marketing (pp. 314-315). Chicago: American Marketing Association AMA
Official URL: http://www.marketingpower.com/Community/ARC/Gated/...
Item Type: |
Conference or Workshop Item (Abstract) |
|---|---|
Division/Institute: |
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing |
UniBE Contributor: |
Krohmer, Harley, Miller, Klaus, Hofstetter, Reto |
Publisher: |
American Marketing Association AMA |
Language: |
English |
Submitter: |
Factscience Import |
Date Deposited: |
04 Oct 2013 14:48 |
Last Modified: |
05 Dec 2022 14:14 |
URI: |
https://boris.unibe.ch/id/eprint/19865 (FactScience: 2886) |
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