Leschnikowski, Katja; Schweizer, Markus; Drengner, Jan (2006). Celebrities as Image Conditioner for Brands? An Empirical Study Based on the Match-Up Hypothesis. In: Johnson, Jean L.; Hulland, John (eds.) Proceedings of the 2006 AMA Winter Educators' Conference: Marketing Theory and Applications (pp. 7-8). Chicago: American Marketing Association AMA
Official URL: http://www.marketingpower.com/Community/ARC/Gated/...
Item Type: |
Conference or Workshop Item (Abstract) |
|---|---|
Division/Institute: |
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing |
UniBE Contributor: |
Leschnikowski, Katja |
Publisher: |
American Marketing Association AMA |
Language: |
English |
Submitter: |
Factscience Import |
Date Deposited: |
04 Oct 2013 14:48 |
Last Modified: |
05 Dec 2022 14:14 |
URI: |
https://boris.unibe.ch/id/eprint/19867 (FactScience: 2888) |
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