Krohmer, Harley; Malär, Lucia; Nyffenegger, Bettina (2007). The Fit Between Brand Personality and Consumer's Self: The Importance of Self-Congruence for Brand Performance. In: Dixon, Andrea L.; Machleit, Karen A. (eds.) Proceedings of the 2007 AMA Winter Educators' Conference: Marketing Theory and Applications, 16.-19. February 2007 (pp. 172-173). Chicago: American Marketing Association AMA
Official URL: http://www.marketingpower.com/Community/ARC/Gated/...
Item Type: |
Conference or Workshop Item (Abstract) |
|---|---|
Division/Institute: |
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing |
UniBE Contributor: |
Krohmer, Harley, Malär, Lucia Andrea, Nyffenegger, Bettina |
Publisher: |
American Marketing Association AMA |
Language: |
English |
Submitter: |
Factscience Import |
Date Deposited: |
04 Oct 2013 14:51 |
Last Modified: |
02 Mar 2023 23:22 |
Additional Information: |
Best paper award |
URI: |
https://boris.unibe.ch/id/eprint/21393 (FactScience: 6133) |
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