Flattery's Curse: How Customer-Oriented Selling Affects Short-Term Customer Satisfaction and Decision to Buy

Haas, Alexander; Kenning, Peter (2008). Flattery's Curse: How Customer-Oriented Selling Affects Short-Term Customer Satisfaction and Decision to Buy. In: Proceedings of the 2008 AMA Winter Marketing Educators Conference: Marketing the Organization and Its Products and Services, Austin, 15.-18.2.2008 (pp. 108-109). Briarcliff Manor, New York: Academy of Management

Item Type:

 Conference or Workshop Item (Abstract)

Division/Institute:

 03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

 Haas, Alexander

Publisher:

 Academy of Management

Language:

 English

Submitter:

 Factscience Import

Date Deposited:

 04 Oct 2013 15:07

Last Modified:

 05 Dec 2022 14:20

URI:

 https://boris.unibe.ch/id/eprint/29242 (FactScience: 141201)

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