Du entscheidest, was Kult ist. Entstehung und Beeinflussung von Kultmarken

Wiederkehr, Myriam; Nyffenegger, Bettina (2009). Du entscheidest, was Kult ist. Entstehung und Beeinflussung von Kultmarken. Saarbrücken: VDM Verlag Dr. Müller

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Item Type:

Book (Monograph)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

Nyffenegger, Bettina

Publisher:

VDM Verlag Dr. Müller

Language:

English

Submitter:

Factscience Import

Date Deposited:

04 Oct 2013 15:15

Last Modified:

03 Aug 2023 09:46

URI:

https://boris.unibe.ch/id/eprint/33124 (FactScience: 198500)

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