Performance Implications of Emotional versus Cognitive Brand Relationship Quality: An Empirical Study of Frequent Flyers in the Airline Industry

Nyffenegger, Bettina; Malär, Lucia; Krohmer, Harley (2010). Performance Implications of Emotional versus Cognitive Brand Relationship Quality: An Empirical Study of Frequent Flyers in the Airline Industry. In: Proceedings of the AMA Winter Educators' Conference, 19.-22.2.2010, New Orleans, USA. Chicago: American Marketing Association AMA

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Item Type:	Conference or Workshop Item (Paper)
Division/Institute:	03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing
UniBE Contributor:	Nyffenegger, Bettina, Malär, Lucia Andrea, Krohmer, Harley
Publisher:	American Marketing Association AMA
Language:	English
Submitter:	Factscience Import
Date Deposited:	04 Oct 2013 14:15
Last Modified:	02 Mar 2023 23:20
URI:	https://boris.unibe.ch/id/eprint/3909 (FactScience: 208009)