Explaining car drivers' intention to prevent road-traffic noise: An application of the Norm Activation Model

Lauper, Elisabeth; Moser, Stephanie; Fischer, Maja; Matthies, Ellen (2016). Explaining car drivers' intention to prevent road-traffic noise: An application of the Norm Activation Model. Environment and Behavior, 48(6), pp. 826-853. Sage 10.1177/0013916515570476

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Strengthening car drivers’ intention to prevent road-traffic noise is a first step toward noise abatement through voluntary change of behavior. We analyzed predictors of this intention based on the norm activation model (i.e., personal norm, problem awareness, awareness of consequences, social norm, and value orientations). Moreover, we studied the effects of noise exposure, noise sensitivity, and noise annoyance on problem awareness. Data came from 1,002 car drivers who participated in a two-wave longitudinal survey over 4 months. Personal norm had a large prospective effect on intention, even when the previous level of intention was controlled for, and mediated the effect of all other variables on intention. Almost 60% of variance in personal norm was explained by problem awareness, social norm, and biospheric value orientation. The effects of noise sensitivity and noise exposure on problem awareness were small and mediated by noise annoyance. We propose four communication strategies for strengthening the intention to prevent road-traffic noise in car drivers.

Item Type: Journal Article (Original Article)
Division/Institute: 07 Faculty of Human Sciences > Institute of Psychology
07 Faculty of Human Sciences > Institute of Psychology > Social Psychology and Social Neuroscience
10 Strategic Research Centers > Centre for Development and Environment (CDE)
UniBE Contributor: Lauper, Elisabeth; Moser, Stephanie and Fischer, Maja
Subjects: 300 Social sciences, sociology & anthropology
ISSN: 0013-9165
Publisher: Sage
Projects: [364] Awareness and action to mitigate noise pollution
Language: English
Submitter: Melissa Hofstetter
Date Deposited: 10 Apr 2015 11:05
Last Modified: 20 May 2016 01:30
Publisher DOI: 10.1177/0013916515570476
URI: http://boris.unibe.ch/id/eprint/66269

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