Krohmer, Harley; Hofstetter, Reto; Miller, Klaus (2013). Exakte Messung der Zahlungsbereitschaft von Kunden als Erfolgsfaktor des Preismanagements. In: Kisgen, Stefanie; Dresen, Anne; Faix, Werner G. (eds.) International Management (pp. 645-662). Stuttgart: Steinbeis-Edition
Full text not available from this repository. (Request a copy)Stefanie Kisgen, Anne Dresen, Werner G. Faix
Item Type: |
Book Section (Book Chapter) |
|---|---|
Division/Institute: |
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing |
UniBE Contributor: |
Krohmer, Harley, Hofstetter, Reto, Miller, Klaus |
Subjects: |
600 Technology > 650 Management & public relations |
ISBN: |
978-3-943356-08-3 |
Publisher: |
Steinbeis-Edition |
Language: |
German |
Submitter: |
Daniela Herzog |
Date Deposited: |
19 May 2015 14:27 |
Last Modified: |
05 Dec 2022 14:46 |
URI: |
https://boris.unibe.ch/id/eprint/68448 |
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