Reducing women’s lack of fit with leadership? Effects of the wording of job advertisements

Horvath, Lisa Kristina; Sczesny, Sabine (2015). Reducing women’s lack of fit with leadership? Effects of the wording of job advertisements. European Journal of Work and Organizational Psychology, 25(2), pp. 316-328. Taylor & Francis 10.1080/1359432X.2015.1067611

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Linguistic forms which refer to individuals impact mental representations of these individuals: When masculine generics are used, women tend to be cognitively underrepresented, whereas feminine–masculine word pairs are associated with a higher cognitive inclusion of women. The present research investigates whether linguistic forms affect women’s perceived lack of fit with leadership positions, which is particularly pronounced for high-status leadership positions. In a hiring-simulation experiment (N = 363), we tested the effects of different linguistic forms used in German-language job advertisements: (1) masculine forms (e.g., Geschäftsführer, ‘CEO, masc.’); (2) masculine forms with (m/f) (e.g., Geschäftsführer (m/w), ‘CEO, masc. (m/f)’); and (3) word pairs (e.g., Geschäftsführerin/Geschäftsführer, ‘CEO, fem./CEO, masc.’). The job ads announced either a high- or low-status leadership position. Results showed that female applicants were perceived to fit less well with the high-status position than male applicants when either the masculine or the masculine form with (m/f) was used––even though they were perceived to be equally competent. However, female and male applicants were perceived as fitting the high-status leadership position similarly well when word pairs were used.

Item Type:

Journal Article (Original Article)

Division/Institute:

07 Faculty of Human Sciences > Institute of Psychology
07 Faculty of Human Sciences > Institute of Psychology > Social Neuroscience and Social Psychology

UniBE Contributor:

Horvath, Lisa Kristina, Sczesny, Sabine

Subjects:

300 Social sciences, sociology & anthropology

ISSN:

1359-432X

Publisher:

Taylor & Francis

Language:

English

Submitter:

Sabine Sczesny

Date Deposited:

09 Feb 2016 14:04

Last Modified:

05 Dec 2022 14:51

Publisher DOI:

10.1080/1359432X.2015.1067611

BORIS DOI:

10.7892/boris.75293

URI:

https://boris.unibe.ch/id/eprint/75293

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