The influence of gender-stereotyped perfumes on leadership attribution

Sczesny, Sabine; Stahlberg, Dagmar (2002). The influence of gender-stereotyped perfumes on leadership attribution. European journal of social psychology, 32(6), pp. 815-828. Wiley-Blackwell 10.1002/ejsp.123

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The classification of perfumes as ‘women's’ and ‘men's’ fragrances is based on certain gender stereotypes. In two experiments, female and male participants were asked to assume the role of a manager. In Experiment 1, they read an application for the position of a junior manager written by a male or female job applicant. Application papers were prepared with a typically masculine perfume, a typically feminine perfume or no perfume at all (control group). In Experiment 2, participants conducted a job interview with a female or male applicant (a confederate) who had applied the respective perfume or no perfume. Persons with a typically masculine perfume were ‘employed’ with a higher degree of certainty compared to persons with a typically feminine perfume.

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