Krohmer, Harley

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2016

Kähr, Andrea; Casanova, Marco; Heri, Patrick; Krohmer, Harley (24 May 2016). Response Strategies to Negative Electronic Word-of-Mouth and Marketing Performance: The Moderating Role of Message Credibility (Unpublished). In: EMAC 2016. Oslo. 24.-27.05.2016.

Kähr, Andrea; Nyffenegger, Bettina; Krohmer, Harley; Hoyer, Wayne David (18 May 2016). Consumer Brand Sabotage – Phenomenon and Managerial Challenges (Unpublished). In: BBR Conference 2016. Toronto. 18.-20.05.2016.

Kähr, Andrea; Nyffenegger, Bettina; Krohmer, Harley; Hoyer, Wayne David (2016). When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage. Journal of marketing, 80(3), pp. 25-41. American Marketing Association. 10.1509/jm.15.0006

2015

Herzog, Daniela; Malär, Lucia; Krohmer, Harley (26 February 2015). “Therapeutic Advertising”: When Do Female Consumers Really Benefit? In: The 2015 SCP Winter Conference. Phoenix. 26.-28.02.2015.

Nyffenegger, Bettina; Krohmer, Harley; Hoyer, Wayne D.; Malär, Lucia (2015). Service Brand Relationship Quality: Hot or Cold? Journal of Service Research, 18(1), pp. 90-106. Sage 10.1177/1094670514547580

2014

Herzog, Daniela; Malär, Lucia; Krohmer, Harley; Nyffenegger, Bettina (June 2014). Psychological distance of consumers’ selves: reality vs. ideals. In: 43rd EMAC Annual Conference: Paradigm shifts & Interactions. Valencia, Spain. 03.06.-06.06. 2014.

Gustova, Elena; Leuenberger, Dinah; Krohmer, Harley (2014). Cross-Cultural Differences in Luxury Consumption: an Empirical Comparison between Japanese and Swiss Consumers. In: 2014 Monaco Symposium on Luxury. Monaco. 10.04.-11.04.2014.

2013

Krohmer, Harley; Hofstetter, Reto; Miller, Klaus (2013). Exakte Messung der Zahlungsbereitschaft von Kunden als Erfolgsfaktor des Preismanagements. In: Kisgen, Stefanie; Dresen, Anne; Faix, Werner G. (eds.) International Management (pp. 645-662). Stuttgart: Steinbeis-Edition

Hofstetter, Reto; Miller, Klaus; Krohmer, Harley; Zhang, John (2013). How Do Consumer Characteristics Affect the Bias in Measuring Willingness to Pay for Innovative Products? Journal of Product Innovation Management, 30(5), pp. 1042-1053. Wiley 10.1111/jpim.12040

2012

Blatter, David; Hofstetter, Reto; Krohmer, Harley; Miller, Klaus; Zhang, John (2012). Price Raise Or Quantity Decrease: Choosing The Optimal Price Increase Strategy For Consumer Goods. In: Proceedings of the AMA Winter Educators' Conference 2012 23. Chicago: American Marketing Association AMA

Malär, Lucia; Nyffenegger, Bettina; Krohmer, Harley; Hoyer, Wayne (2012). Implementing an intended brand personality: a dyadic perspective. Journal of the Academy of Marketing Science, 40(5), pp. 728-744. New York, N.Y.: Springer Science + Business Media LLC 10.1007/s11747-011-0251-8

Miller, Klaus; Hofstetter, Reto; Krohmer, Harley; Zhang, John (2012). Measuring Consumers' Willingness to Pay. Which Method fits best? GFK Marketing Intelligence Review, 4(1), pp. 42-49. De Gruyter

Wittwer, Dimitri; Malär, Lucia; Nyffenegger, Bettina; Grohmann, Bianca; Krohmer, Harley (2012). Measuring the Cult Status of Brands. Conceptual Considerations and Scale Development. In: Proceedings of the 41th European Marketing Academy Conference EMAC. Lissabon. 22.-25.05.2012.

2011

Malär, Lucia; Krohmer, Harley; Hoyer, Wayne; Nyffenegger, Bettina (2011). Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self. Journal of marketing, 75(4), pp. 35-52. Chicago, Ill.: American Marketing Association. 10.1509/jmkg.75.4.35

Wittwer, Dimitri; Nyffenegger, Bettina; Malär, Lucia; Krohmer, Harley (2011). How to Position Brands to Attract Narcissistic Consumers: Authentic versus Aspirational Branding. In: Proceedings of the 40th EMAC Conference, 24.-27.5.2011, Ljubljana, Slovenia. Brüssel: European Marketing Academy

Blatter, David; Hofstetter, Reto; Miller, Klaus; Krohmer, Harley; Zhang, John (2011). Downsizing the Product or Increasing the Price: Consumer Reactions to Price Increase Strategies. In: Proceedings of the 40th EMAC Conference, 24.-25.5.2011, Ljubljana, Slovenia. Brüssel: European Marketing Academy

Krohmer, Harley; Miller, Klaus (2011). Grundlegende Preisinstrumente im B2B. In: Homburg, Christian; Totzek, Dirk (eds.) Preismanagement auf Business-to-Business-Märkten (pp. 105-126). Wiesbaden: Gabler Verlag

Krohmer, Harley; Zhang, Z. John; Hofstetter, Reto; Miller, Klaus (2011). How Should Consumers’ Willingness to Pay Be Measured? An Empirical Comparison of State-of-the-Art Approaches. Journal of Marketing Research, 48(1), pp. 172-184. American Marketing Association 10.1509/jmkr.48.1.172

2010

Malär, Lucia; Nyffenegger, Bettina; Grohmann, B.; Krohmer, Harley (2010). Characteristics of Cult Brands. In: Proceedings of the 39th EMAC Conference. Brüssel: European Marketing Academy

Nyffenegger, Bettina; Malär, Lucia; Krohmer, Harley (2010). Performance Implications of Consumers' Emotional and Cognitive Relationship with Brands: A Differentiated View on Brand Relationship Quality. In: Proceedings of the 39th EMAC Conference, 1.-4.6.2010, Copenhagen, Denmark. Brüssel: European Marketing Academy

Malär, Lucia; Nyffenegger, Bettina; Krohmer, Harley (2010). Brand Personality Implementation. In: Proceedings of the 6th Thought Leaders International Conference on Brand Management, 18.-20. April 2010, Lugano, Switzerland.

Nyffenegger, Bettina; Malär, Lucia; Krohmer, Harley (2010). Beliefs and Feelings in Consumer-Brand Relationships: Two Components of Brand Relationship Quality. In: Proceedings of the 6th Thought Leaders International Conference on Brand Management, 18.-20. April 2010, Lugano, Switzerland.

Nyffenegger, Bettina; Malär, Lucia; Krohmer, Harley (2010). Performance Implications of Emotional versus Cognitive Brand Relationship Quality: An Empirical Study of Frequent Flyers in the Airline Industry. In: Proceedings of the AMA Winter Educators' Conference, 19.-22.2.2010, New Orleans, USA. Chicago: American Marketing Association AMA

Krohmer, Harley; Leschnikowski, Katja (2010). The Consumer's Judgment of and Response to Emotional Authenticity - A Qualitative Study. In: Proceedings of the 39th EMAC Conference, 1.-4.6.2010, Copenhagen, Denmark. Brüssel: European Marketing Academy

Leschnikowski, Katja; Krohmer, Harley (2010). The Consumer's Perception of the Emotional Authenticity of an Advertising Spokesperson - Theoretical Discussion and Qualitative Study. In: Proceedings of the AMA Winter Educators' Conference 2010 (Branding and Communication competitive track), 19.-22.2.2010, New Orleans, Louisiana/USA. Chicago: American Marketing Association AMA

2009

Homburg, Christian; Kuester, Sabine; Krohmer, Harley (2009). Marketing Management: A Contemporary Perspective. New York: McGraw-Hill

Homburg, Christian; Krohmer, Harley (2009). Grundlagen des Marketingmanagements. Einführung in Strategie, Instrumente Umsetzung und Unternehmensführung [Textbook] . Wiesbaden: Gabler

Miller, Klaus; Hofstetter, Reto; Krohmer, Harley; Zhang, John (2009). How should we measure consumers' willingness to pay? An empirical comparison of State-of-the-Art approaches. In: Proceedings of the AMA 2009 Summer Marketing Educators' Conference, 7.-10.8.2009, Chicago. Chicago: American Marketing Association AMA

Miller, Klaus; Hofstetter, Reto; Krohmer, Harley; Zhang, John (2009). How should we measure consumers' willingness to pay? An Empirical comparison of State-of-the-Art approaches. In: Proceedings of the 38th EMAC Annual Conference, 26.-29.5.2009, Nantes. Brüssel: European Marketing Academy

Miller, Klaus; Hofstetter, Reto; Krohmer, Harley; Zhang, John (2009). Who should we ask when measuring consumers' willingness to pay for product innovations? In: Proceedings of the 38th EMAC Annual Conference, 26.-29. Mai 2009, Nantes. Brüssel: European Marketing Academy

Blatter, David; Hofstetter, Reto; Miller, Klaus; Krohmer, Harley (2009). Improving the direct estimation of demand by adjusting for incorrect price-statements. In: Proceedings of the 38th EMAC Annual Conference, 26.-29.5.2009, Nantes. Brüssel: European Marketing Academy

Hofstetter, Reto; Miller, Klaus; Krohmer, Harley; Zhang, John (2009). How should we ask when measuring consumers' willingness to pay for product innovations. In: Proceedings of the AMA 2009 Summer Marketing Educators' Conference, 7.-10.8.2009, Chicago. Chicago: American Marketing Association AMA

Krohmer, Harley; Malär, Lucia; Hoyer, Wayne; Nyffenegger, Bettina (2009). The fit between brand personality and consumers' self. The importance of actual versus ideal self for brand performance. In: Proceedings of the AMA 2009 Winter Marketing Educators' Conference, 20.-23.2.2009, Tampa, Florida. Chicago: American Marketing Association AMA

Krohmer, Harley; Malär, Lucia; Hoyer, Wayne; Nyffenegger, Bettina (2009). Key success factors in the implementation of an intended brand personality. A Dyadic perspective. In: Proceedings of the AMA 2009 Winter Marketing Educators' Conference, 20.-23.2.2009, Tampa, Florida. Chicago: American Marketing Association AMA

Weissbrich, Dirk; Krohmer, Harley; Jensen, Ove (2009). The marketing-sales-finance triangel. In: Proceedings of the AMA 2009 Winter Marketing Educators' Conference, 20.-23.2.2009, Tampa, Florida. Chicago: American Marketing Association AMA

Haas, Alexander; Krohmer, Harley; Weispfenning, Felix (2009). Sales leadership effectiveness. Meta-analysis and assessment of causal effects. In: Proceedings of the AMA 2009 Winter Marketing Educators' Conference, 20.-23.2.2009, Tampa, Florida. Chicago: American Marketing Association AMA

2008

Homburg, Christian; Klarmann, M; Krohmer, Harley (2008). Statistische Grundlagen der Datenanalyse. In: Herrmann, Andreas (ed.) Handbuch Marktforschung (pp. 213-240). Wiesbaden: Gabler

Homburg, Christian; Jensen, Ove; Krohmer, Harley (2008). Configurations of Marketing and Sales: A Taxonomy. Journal of marketing, 72(2), pp. 133-154. Chicago, Ill.: American Marketing Association. 10.1509/jmkg.72.2.133

Leschnikowski, Katja; Krohmer, Harley (2008). Performance Implications of Celebrity Endorsers - How an Image Fit between the Celebrity and the Brand affects an Image Transfer. In: Perks, Keith J.; Shukla, Paurav (eds.) Marketing Landscapes: A Pause for Thought, Proceedings of the 37th EMAC Conference, Brighton, UK, 27.-30.5.2008 ([1-13]). Brüssel: European Marketing Academy

Miller, Klaus; Krohmer, Harley; Hofstetter, Reto (2008). When Can We Measure Willingness to Pay Directly? An Empirical Study on the Role of Consumers Involvement in the Direct Elicitation of Reservation Prices. In: Proceedings of the AMA 2008 Winter Educators' Conference, Marketing the Organization and its Products and Services, Austin, 15.-18.2.2008 (pp. 418-419). Chicago: American Marketing Association AMA

Homburg, Christian; Krohmer, Harley (2008). Der Prozess der Marktforschung: Festlegung der Datenerhebungsmethode, Stichprobenbildung und Fragebogengestaltung. In: Herrmann, Andreas; Homburg, Christian; Klarmann, Martin (eds.) Handbuch Marktforschung (pp. 21-52). Wiesbaden: Gabler

2007

Weissbrich, Dirk; Krohmer, Harley; Miller, Klaus (2007). Integrating and Extending our Understanding of the Marketing-Finance Interface and its Performance Implications. In: Moor, Jakki; Fisher, Robert (eds.) Proceedings of the AMA 2007 Summer Marketing Educators' Conference: Enhancing Knowledge Development in Marketing, Washington D.C., USAWashington D.C., USA (pp. 132-134). Chicago: American Marketing Association AMA

Weissbrich, Dirk; Miller, Klaus; Krohmer, Harley (2007). The Marketing-Finance Interface: An Integrative Conceptual Framework and Performance Implications. In: Engilbertsson, Halldor Ö. (ed.) Flexible Marketing in an unpredictable World. Proceedings of the 36th EMAC Conference, Reykjavik, 22.-25.5.2007 ([1-15]). Brüssel: European Marketing Academy

Weispfenning, Felix; Krohmer, Harley; Meier, Helena (2007). Leadership in Marketing: Specific Challenges and Managerial Action. In: Engilbertsson, Halldor Ö. (ed.) Flexible Marketing in an unpredictable World. Proceedings of the 36th EMAC Conference, Reykjavik, 22.-25.5.2007 ([1-13]). Brüssel: European Marketing Academy

Krohmer, Harley; Leschnikowski, Katja; Hofstetter, Reto (2007). The Importance of Consumer Ethnocentrism for International Marketing: Conceptual Discussion and Results of a Cross-Cultural Study. In: Engilbertsson, Halldor Ö. (ed.) Flexible Marketing in an unpredictable World. Proceedings of the 36th EMAC Conference, Reykjavik, 22.-25.5.2007. Brüssel: European Marketing Academy

Krohmer, Harley; Malär, Lucia; Nyffenegger, Bettina (2007). The Fit Between Brand Personality and Consumer's Self: The Importance of Self-Congruence for Brand Performance. In: Dixon, Andrea L.; Machleit, Karen A. (eds.) Proceedings of the 2007 AMA Winter Educators' Conference: Marketing Theory and Applications, 16.-19. February 2007 (pp. 172-173). Chicago: American Marketing Association AMA

Krohmer, Harley; Stock-Homburg, Ruth (2007). Internationale Markenstandardisierung: Ganz oder Gar nicht? Eine Untersuchung nicht-monotoner Wirkungsbeziehungen. Zeitschrift für Betriebswirtschaft ZfB, 77(10), pp. 1065-1091. Berlin: Springer

2006

Krohmer, Harley; Weispfenning, Felix (2006). Führung in Marketing und Vertrieb. In: Zaugg, Robert J. (ed.) Handbuch Kompetenzmanagement. Durch Kompetenz nachhaltig Werte schaffen. Festschrift für Prof. Dr. Dr. h.c. mult. Norbert Thom zum 60. Geburtstag (pp. 263-270). Bern: Haupt

Homburg, Christian; Krohmer, Harley (2006). Grundlagen des Marketingmanagements: Einführung in Strategie, Instrumente, Umsetzung und Unternehmensführung [Textbook] . Wiesbaden: Gabler

Krohmer, Harley; Miller, Klaus; Hofstetter, Reto (2006). Measuring Consumers' Willingness to Pay with the Contingent Valuation Approach. In: Grewal, Dhruv; Levy, Michael; Krishnan, R. (eds.) Proceedings of the AMA 2007 Summer Marketing Educators' Conference: Enhancing Knowledge Development in Marketing (pp. 314-315). Chicago: American Marketing Association AMA

Krohmer, Harley; Malaer, Lucia; Nyffenegger, Bettina (2006). The Interaction Between a Brand's Personality and Its Consumers: Performance Implications and Implementation Issues. In: Avlonitis, George J.; Papavassiliou, Nicholas; Papastathopoulou, Paulina (eds.) Sustainable Marketing Leadership. A Synthesis of Polymorphous Axioms, Strategies and Tactics, Proceedings of the 35th EMAC Conference, Athens, 23.-26.5.2006. Brüssel: European Marketing Academy

Miller, Klaus; Krohmer, Harley; Hofstetter, Reto (2006). Eliciting Consumers' Willingness to Pay with Self-Explicated Approaches: Conceptual Discussion and Empirical Study. In: Avlonitis, George J.; Papavassiliou, Nicholas; Papastathopoulou, Paulina (eds.) Sustainable Marketing Leadership. A Synthesis of Polymorphous Axioms, Strategies and Tactics, Proceedings of the 35th EMAC Conference, Athens, 23.-26.5.2006. Brüssel: European Marketing Academy

Weispfenning, Felix; Krohmer, Harley; Weissbrich, Dirk (2006). Antecedents of Perceived Store Price Level: An Integrated Model. In: Avlonitis, George J.; Papavassiliou, Nicholas; Papastathopoulou, Paulina (eds.) Sustainable Marketing Leadership. A Synthesis of Polymorphous Axioms, Strategies and Tactics, Proceedings of the 35th EMAC Conference, Athens, 23.-26.5.2006. Brüssel: European Marketing Academy

Homburg, Christian; Krohmer, Harley (2006). Marketingmanagement: Strategie - Instrumente - Umsetzung - Unternehmensführung [Textbook] . Wiesbaden: Gabler

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