Lang, Guido

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Lang, Guido; Fetscherin, Marc; Lattemann, Christoph (2008). Virtual Customer Integration in New Product Development. In: 8th Annual Conference of the International Academy of E-Business. San Francisco, USA. March 21-23 2008.

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Lattemann, Christoph; Fetscherin, Marc; Lang, Guido (2008). Kundenintegration zur Produktentwicklung in Virtuellen Welten - Eine Bestandsaufnahme in Second Life. HMD Praxis der Wirtschaftsinformatik, 45(3), pp. 51-60. Heidelberg: dpunkt.verlag 10.1007/BF03341212

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