Weissbrich, Dirk

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Weissbrich, Dirk; Miller, Klaus; Krohmer, Harley (2007). The Marketing-Finance Interface: An Integrative Conceptual Framework and Performance Implications. In: Engilbertsson, Halldor Ö. (ed.) Flexible Marketing in an unpredictable World. Proceedings of the 36th EMAC Conference, Reykjavik, 22.-25.5.2007 ([1-15]). Brüssel: European Marketing Academy

Yes

Weissbrich, Dirk; Krohmer, Harley; Jensen, Ove (2009). The marketing-sales-finance triangel. In: Proceedings of the AMA 2009 Winter Marketing Educators' Conference, 20.-23.2.2009, Tampa, Florida. Chicago: American Marketing Association AMA

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