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de Groote, Julia Katharina; Mendini, Monica; Gibbert, Michael (2019). In the eye of the beholder: The role of cognitive style and similarity in the evaluation of brand extensions. Journal of consumer behaviour, 18(1), pp. 63-73. Wiley 10.1002/cb.1741
Fröhlich, Julia Katharina; Gibbert, Michael; Hoegl, Martin (2014). Using Thematic Thinking to Achieve Business Success, Growth, and Innovation: Finding Opportunities Where Others Don't Look. Upper Saddle River (N.J.): Pearson
