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Sahgal, Arti; Elfering, Achim (2011). Relevance of cognitive dissonance, activation and involvement to branding: An overview. Escritos de psicologia / Psychological writings, 4(3), pp. 15-26. Málaga: Universidad de Málaga, Facultad de Psicología 10.5231/psy.writ.2011.0809
