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Messner, Claude; Vosgerau, Joachim (2010). Cognitive inertia and the implicit association test. Journal of Marketing Research, 47(2), pp. 374-386. American Marketing Association 10.1509/jmkr.47.2.374
Messner, Claude; Vosgerau, Joachim (2009). Order effects in the IAT. In: McGill, Ann L.; Shavitt, Sharon (eds.) Advances in Consumer Research 36 (pp. 38-40). Duluth: Association for Consumer Research
