How to Avoid Fan Protests Against Ticket Prices – An Empirical Analysis in German Basketball

Kaiser, Mario; Ströbel, Tim; Woratschek, Herbert (6 June 2017). How to Avoid Fan Protests Against Ticket Prices – An Empirical Analysis in German Basketball. In: 2nd WASM World Conference. Kaunas. 20.06.2017-23.06.2017.

Full text not available from this repository. (Request a copy)

“Football without fans is nothing” and “£nough is £nough”, those are two examples for slogans that English Premier League fans use to protest against ticket prices. The media discusses this issue as an ongoing disconnect between fans and clubs, because the fans do not want to support the ticket increase anymore. Therefore, our research contributes to uncovered research gaps in spectator segmentation and ticket pricing (Drayer and Rascher, 2012; Drayer, Shapiro, & Lee, 2012). First, we measure spectators’ preferences for different ticket options. Second, we consider innovative ticket features, such as new teams, and typically applied ticket features, such as seat categories and prices. Third, we segment spectators according to their preferences and utilities. Fourth, we determine spectators’ willingness-to-pay (WTP) with regard to seat categories and opposing teams by avoiding bias of direct WTP measurement. We address the following research questions: Which spectator segments can be identified in terms of ticket preferences and WTP? How do ticket preferences and WTP differ between the segments?

Item Type:

Conference or Workshop Item (Paper)

Division/Institute:

07 Faculty of Human Sciences > Institute of Sport Science (ISPW)
07 Faculty of Human Sciences > Institute of Sport Science (ISPW) > Sport Science III

UniBE Contributor:

Ströbel, Tim

Subjects:

300 Social sciences, sociology & anthropology > 330 Economics
700 Arts > 790 Sports, games & entertainment

Language:

English

Submitter:

Tim Ströbel

Date Deposited:

23 Aug 2017 11:02

Last Modified:

23 Aug 2017 11:02

Related URLs:

URI:

https://boris.unibe.ch/id/eprint/105016

Actions (login required)

Edit item Edit item
Provide Feedback