Clemons, E; JIN, F; Wilson, J; Fei, R; Matt, C; Hess, T; KOH, N (2013). The Role of Trust in Successful Ecommerce Websites in China: Field Observations and Experimental Studies. In: 46th Hawaii International Conference on System Sciences. Wailea, Maui, Hawaii, USA. 07. - 10.01.2013.
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30 Clemons et al (2013) - The role of trust in successful ecommerce websites.pdf - Published Version Restricted to registered users only Available under License Publisher holds Copyright. Download (1MB) |
The ecommerce market in China is both the largest
online market in the world and the market with the
greatest number of low quality or counterfeit product
offerings. We examine three very successful online
companies in China and their very different paths to
success and then use our experience to develop
testable hypotheses, as proposed by Eisenhardt and
Graebner. We present our hypotheses and then
discuss the experiments that were conducted in
China, the United States, Germany, and Singapore in
order to test these hypotheses. We expected to see
that the role of reputation is critical in China, and
that it is more critical in China than in ecommerce
markets elsewhere. Consistent with our hypotheses,
we find first that vendor reputation is indeed the most
important factor influencing consumers’ willingness
to shop at and willingness to pay for goods from a
specific vendor in China and elsewhere. We find
only limited support for our hypotheses concerning
the role of risk mitigation mechanisms in general, but
we do find support for the hypothesis that the Chinese
online markets differ from online markets elsewhere.
Item Type: |
Conference or Workshop Item (Paper) |
|---|---|
Division/Institute: |
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Information Systems > Information Management 03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Information Systems |
UniBE Contributor: |
Matt, Christian |
Subjects: |
000 Computer science, knowledge & systems 300 Social sciences, sociology & anthropology > 330 Economics |
Language: |
English |
Submitter: |
Yves Roulin |
Date Deposited: |
12 Mar 2018 15:13 |
Last Modified: |
06 Feb 2024 14:59 |
BORIS DOI: |
10.7892/boris.105370 |
URI: |
https://boris.unibe.ch/id/eprint/105370 |
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