Berger, B; Matt, C; Hess, T; Steininger, D (2015). Paper or Screen – Differences in Customer Preferences and Willingness to Pay between Traditional and Digital Content Services. In: 48th Hawaii International Conference on System Sciences. Hawaii, USA. 05.-08.01.2015. 10.1109/HICSS.2015.408
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The digitalization and the diffusion of connected mobile
devices have urged media companies to deliver their
content in digital formats such as apps. We evaluate
differences in customers’ preferences and willingness to
pay between traditional and digital content services
conducting an adaptive conjoint analysis. Within this
analysis we compare subscriptions to a printed
newspaper with subscriptions to the website, e-paper,
smartphone app or tablet app of this newspaper. Our
results show that customers still prefer the printed
newspaper over any digital format. The acceptance of
digital newspaper formats depends on device ownership
but the website is most popular in general. Our findings
have profound implications for multi-platform publishing
strategies. Content providers have to examine carefully
in in which situations their products might be used and
which devices their potential customers own in order to
choose the right formats and prices.
Item Type: |
Conference or Workshop Item (Paper) |
|---|---|
Division/Institute: |
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Information Systems > Information Management 03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Information Systems |
UniBE Contributor: |
Matt, Christian |
Subjects: |
000 Computer science, knowledge & systems 300 Social sciences, sociology & anthropology > 330 Economics |
ISSN: |
1530-1605 |
ISBN: |
978-1-4799-7367-5 |
Projects: |
[849] Digitale Wertschöpfung und Bepreisung Official URL |
Language: |
English |
Submitter: |
Yves Roulin |
Date Deposited: |
12 Mar 2018 14:17 |
Last Modified: |
06 Feb 2024 14:59 |
Publisher DOI: |
10.1109/HICSS.2015.408 |
BORIS DOI: |
10.7892/boris.105436 |
URI: |
https://boris.unibe.ch/id/eprint/105436 |
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