Paper or Screen – Differences in Customer Preferences and Willingness to Pay between Traditional and Digital Content Services

Berger, B; Matt, C; Hess, T; Steininger, D (2015). Paper or Screen – Differences in Customer Preferences and Willingness to Pay between Traditional and Digital Content Services. In: 48th Hawaii International Conference on System Sciences. Hawaii, USA. 05.-08.01.2015. 10.1109/HICSS.2015.408

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The digitalization and the diffusion of connected mobile devices have urged media companies to deliver their content in digital formats such as apps. We evaluate differences in customers’ preferences and willingness to pay between traditional and digital content services conducting an adaptive conjoint analysis. Within this analysis we compare subscriptions to a printed newspaper with subscriptions to the website, e-paper, smartphone app or tablet app of this newspaper. Our results show that customers still prefer the printed newspaper over any digital format. The acceptance of digital newspaper formats depends on device ownership but the website is most popular in general. Our findings have profound implications for multi-platform publishing strategies. Content providers have to examine carefully in in which situations their products might be used and which devices their potential customers own in order to choose the right formats and prices.

Item Type:

Conference or Workshop Item (Paper)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Information Systems > Information Management
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Information Systems

UniBE Contributor:

Matt, Christian

Subjects:

000 Computer science, knowledge & systems
300 Social sciences, sociology & anthropology > 330 Economics

ISSN:

1530-1605

ISBN:

978-1-4799-7367-5

Projects:

[849] Digitale Wertschöpfung und Bepreisung Official URL

Language:

English

Submitter:

Patrick Cédric Munz

Date Deposited:

12 Mar 2018 14:17

Last Modified:

18 Oct 2018 15:37

Publisher DOI:

10.1109/HICSS.2015.408

BORIS DOI:

10.7892/boris.105436

URI:

https://boris.unibe.ch/id/eprint/105436

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