Hess, T; Matt, C; Benlian, A; Wiesböck, F (2016). Options for Formulating a Digital Transformation Strategy. MIS Quarterly Executive, 15/2(131), pp. 123-139.
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CIOs and other senior executives face the challenge of how to handle the opportunities and risks of digital transformation. To help managers address this challenge more systematically, we describe how three German media companies successfully approached digital transformation. Based on their experiences, we provide a list of 11 strategic questions and possible answers managers can use as guidelines when formulating a digital transformation strategy.
Item Type: |
Journal Article (Original Article) |
|---|---|
Division/Institute: |
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Information Systems > Information Management 03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Information Systems |
UniBE Contributor: |
Matt, Christian |
Subjects: |
000 Computer science, knowledge & systems 300 Social sciences, sociology & anthropology > 330 Economics |
ISSN: |
1540-1960 |
Projects: |
[848] Digitalisierungsstrategien Official URL |
Language: |
English |
Submitter: |
Yves Roulin |
Date Deposited: |
12 Mar 2018 09:58 |
Last Modified: |
06 Feb 2024 14:59 |
BORIS DOI: |
10.7892/boris.105447 |
URI: |
https://boris.unibe.ch/id/eprint/105447 |
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