Options for Formulating a Digital Transformation Strategy

Hess, T; Matt, C; Benlian, A; Wiesböck, F (2016). Options for Formulating a Digital Transformation Strategy. MIS Quarterly Executive, 15/2(131), pp. 123-139.

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CIOs and other senior executives face the challenge of how to handle the opportunities and risks of digital transformation. To help managers address this challenge more systematically, we describe how three German media companies successfully approached digital transformation. Based on their experiences, we provide a list of 11 strategic questions and possible answers managers can use as guidelines when formulating a digital transformation strategy.

Item Type:

Journal Article (Original Article)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Information Systems > Information Management
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Information Systems

UniBE Contributor:

Matt, Christian

Subjects:

000 Computer science, knowledge & systems
300 Social sciences, sociology & anthropology > 330 Economics

ISSN:

1540-1960

Projects:

[848] Digitalisierungsstrategien Official URL

Language:

English

Submitter:

Patrick Cédric Munz

Date Deposited:

12 Mar 2018 09:58

Last Modified:

18 Oct 2018 15:46

BORIS DOI:

10.7892/boris.105447

URI:

https://boris.unibe.ch/id/eprint/105447

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