Schlesinger, Torsten; Güngerich, Mathias
(2011).
Analysing sport sponsorship effectiveness - the influence of fan identification, credibility and product-involvement.
International journal of sport management and marketing IJSMM, 9(1-2), pp. 54-74.
Olney, UK: Inderscience Enterprises Limited
10.1504/IJSMM.2011.040257
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Item Type: |
Journal Article
(Original Article)
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Division/Institute: |
07 Faculty of Human Sciences > Institute of Sport Science (ISPW) |
UniBE Contributor: |
Schlesinger, Torsten |
ISSN: |
1475-8962 |
Publisher: |
Inderscience Enterprises Limited |
Language: |
English |
Submitter: |
Factscience Import
|
Date Deposited: |
04 Oct 2013 14:29 |
Last Modified: |
05 Dec 2022 14:09 |
Publisher DOI: |
10.1504/IJSMM.2011.040257 |
URI: |
https://boris.unibe.ch/id/eprint/11000 (FactScience: 216942) |
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