Analysing sport sponsorship effectiveness - the influence of fan identification, credibility and product-involvement

Schlesinger, Torsten; Güngerich, Mathias (2011). Analysing sport sponsorship effectiveness - the influence of fan identification, credibility and product-involvement. International journal of sport management and marketing IJSMM, 9(1-2), pp. 54-74. Olney, UK: Inderscience Enterprises Limited 10.1504/IJSMM.2011.040257

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Item Type:

Journal Article (Original Article)

Division/Institute:

07 Faculty of Human Sciences > Institute of Sport Science (ISPW)

UniBE Contributor:

Schlesinger, Torsten

ISSN:

1475-8962

Publisher:

Inderscience Enterprises Limited

Language:

English

Submitter:

Factscience Import

Date Deposited:

04 Oct 2013 14:29

Last Modified:

17 Mar 2015 21:14

Publisher DOI:

10.1504/IJSMM.2011.040257

URI:

https://boris.unibe.ch/id/eprint/11000 (FactScience: 216942)

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