Kähr, Andrea; Nyffenegger, Bettina; Krohmer, Harley; Hoyer, Wayne (22 June 2017). How Should Retailers Respond to Consumer Brand Sabotage? (Unpublished). In: Conference accompanying the special issue of the JACR on the Consumer Response to the Evolving Retailing Landscape. Philadelphia, Pennsylvania. 22.-23.06.2017.
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Official URL: https://www.dropbox.com/s/spoo6fnmlh652fi/JACR%20c...
Item Type: |
Conference or Workshop Item (Paper) |
|---|---|
Division/Institute: |
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing |
UniBE Contributor: |
Giuffredi-Kähr, Andrea, Nyffenegger, Bettina, Krohmer, Harley |
Subjects: |
300 Social sciences, sociology & anthropology > 330 Economics |
Language: |
English |
Submitter: |
Andrea Kähr |
Date Deposited: |
04 Apr 2018 09:59 |
Last Modified: |
02 Mar 2023 23:30 |
Uncontrolled Keywords: |
Retail Branding, Consumer Brand Sabotage, Negative Spillover Effects, Management Response Strategy |
URI: |
https://boris.unibe.ch/id/eprint/110962 |
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