How Should Retailers Respond to Consumer Brand Sabotage?

Kähr, Andrea; Nyffenegger, Bettina; Krohmer, Harley; Hoyer, Wayne (22 June 2017). How Should Retailers Respond to Consumer Brand Sabotage? (Unpublished). In: Conference accompanying the special issue of the JACR on the Consumer Response to the Evolving Retailing Landscape. Philadelphia, Pennsylvania. 22.-23.06.2017.

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Item Type:

Conference or Workshop Item (Paper)


03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

Kähr, Andrea; Nyffenegger, Bettina and Krohmer, Harley


300 Social sciences, sociology & anthropology > 330 Economics




Andrea Kähr

Date Deposited:

04 Apr 2018 09:59

Last Modified:

04 Apr 2018 09:59

Uncontrolled Keywords:

Retail Branding, Consumer Brand Sabotage, Negative Spillover Effects, Management Response Strategy


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