Nyffenegger, Bettina; Kähr, Andrea (2017). Das Phänomen der Markensabotage. OTX World : das unabhängige Magazin für den Rx- und OTC-Markt in der Schweiz, 139, pp. 16-17. Sanatrend AG
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OTX_World_Magazin_Markensabotage.pdf - Published Version Restricted to registered users only Available under License Publisher holds Copyright. Download (1MB) |
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Item Type: |
Newspaper or Magazine Article |
|---|---|
Division/Institute: |
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing |
UniBE Contributor: |
Nyffenegger, Bettina, Giuffredi-Kähr, Andrea |
Subjects: |
300 Social sciences, sociology & anthropology > 330 Economics |
Publisher: |
Sanatrend AG |
Language: |
German |
Submitter: |
Andrea Kähr |
Date Deposited: |
04 Apr 2018 10:40 |
Last Modified: |
02 Mar 2023 23:30 |
Uncontrolled Keywords: |
Markensabotage durch Konsumenten |
BORIS DOI: |
10.7892/boris.110973 |
URI: |
https://boris.unibe.ch/id/eprint/110973 |
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