Das Phänomen der Markensabotage

Nyffenegger, Bettina; Kähr, Andrea (2017). Das Phänomen der Markensabotage. OTX World : das unabhängige Magazin für den Rx- und OTC-Markt in der Schweiz, 139, pp. 16-17. Sanatrend AG

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Item Type:

Newspaper or Magazine Article

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

Nyffenegger, Bettina and Kähr, Andrea

Subjects:

300 Social sciences, sociology & anthropology > 330 Economics

Publisher:

Sanatrend AG

Language:

German

Submitter:

Andrea Kähr

Date Deposited:

04 Apr 2018 10:40

Last Modified:

30 Oct 2019 19:24

Uncontrolled Keywords:

Markensabotage durch Konsumenten

BORIS DOI:

10.7892/boris.110973

URI:

https://boris.unibe.ch/id/eprint/110973

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