"Und was macht nicht alles einen Namen!" Reklame und symbolisches Kapital in Theodor Fontanes "Die Poggenpuhls"

Affolter, Hanspeter (2018). "Und was macht nicht alles einen Namen!" Reklame und symbolisches Kapital in Theodor Fontanes "Die Poggenpuhls". Internationales Archiv für Sozialgeschichte der deutschen Literatur IASL, 41(1), pp. 25-46. De Gruyter

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The following article deals with the relationship between names and their symbolic capital as a theme in Theodor Fontane’s Poggenpuhls. While the eponymous poor but noble family relies on its notable surname, different names were being popularized through advertising as part of the social and economic upheavals at the end of the 19th century. This rivalry between a genealogical and a primarily economic way of publicizing and valorizing names is not only present in the novel’s dialogues, with noteworthy references to highly popular contemporary firms, but is also part of its spatial setting.

Item Type:

Journal Article (Original Article)

Division/Institute:

06 Faculty of Humanities > Department of Linguistics and Literary Studies > Institute of Germanic Languages

UniBE Contributor:

Affolter, Hanspeter

Subjects:

400 Language > 430 German & related languages
800 Literature, rhetoric & criticism > 830 German & related literatures

ISSN:

0340-4528

Publisher:

De Gruyter

Language:

German

Submitter:

Hanspeter Affolter

Date Deposited:

25 Jun 2018 13:58

Last Modified:

25 Jun 2018 13:58

Uncontrolled Keywords:

Reklame; Symbolisches Kapital; Poggenpuhls; Theodor Fontane; Werbung

BORIS DOI:

10.7892/boris.117400

URI:

https://boris.unibe.ch/id/eprint/117400

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