Relevance of cognitive dissonance, activation and involvement to branding: An overview

Sahgal, Arti; Elfering, Achim (2011). Relevance of cognitive dissonance, activation and involvement to branding: An overview. Escritos de psicologia / Psychological writings, 4(3), pp. 15-26. Málaga: Universidad de Málaga, Facultad de Psicología 10.5231/psy.writ.2011.0809

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Item Type:

Journal Article (Original Article)

Division/Institute:

07 Faculty of Human Sciences > Institute of Psychology > Work and Organisational Psychology

UniBE Contributor:

Elfering, Achim Heiko

ISSN:

1989-3809

Publisher:

Universidad de Málaga, Facultad de Psicología

Language:

English

Submitter:

Factscience Import

Date Deposited:

04 Oct 2013 14:31

Last Modified:

06 Dec 2013 13:33

Publisher DOI:

10.5231/psy.writ.2011.0809

URI:

https://boris.unibe.ch/id/eprint/11911 (FactScience: 218168)

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