Aristotelian framing: logos, ethos, pathos and the use of evidence in policy frames

Stucki, Iris; Sager, Fritz (2018). Aristotelian framing: logos, ethos, pathos and the use of evidence in policy frames. Policy sciences, 51(3), pp. 373-385. Springer 10.1007/s11077-018-9322-8

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In this research note, we propose to complement the analytical toolbox for framing analyses with the categories of Aristotelian rhetoric. As our case, we analyse the function of the use of evidence in frame building in the context of Swiss direct-democratic campaigns preceding votes on smoking bans. Based on rhetoric, a frame can be considered to contain three interrelated elements: (1) political arguments (logos), (2) cultural symbols (ethos), and (3) emotional appeal (pathos). By comparing evidence-based arguments with arguments that do not refer to evidence, the research note illustrates that backing arguments (logos) by evidence increases their trustworthiness (ethos) but not their emotional appeal (pathos). We consider the Aristotelian categories a fruitful tool to enlarge existing framing research with regard to the use of evidence.

Item Type:

Journal Article (Original Article)

Division/Institute:

11 Centers of Competence > Center of Comptetence for Public Management (KPM)

UniBE Contributor:

Stucki, Iris and Sager, Fritz

Subjects:

300 Social sciences, sociology & anthropology > 350 Public administration & military science

ISSN:

0032-2687

Publisher:

Springer

Language:

English

Submitter:

Deborah Anna Fritzsche

Date Deposited:

14 Aug 2018 12:04

Last Modified:

22 Oct 2019 21:47

Publisher DOI:

10.1007/s11077-018-9322-8

BORIS DOI:

10.7892/boris.119135

URI:

https://boris.unibe.ch/id/eprint/119135

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