Normative Prompts Reduce Consumer Food Waste in Restaurants.

Stöckli, Sabrina; Dorn, Michael Hans; Liechti, Stefan (2018). Normative Prompts Reduce Consumer Food Waste in Restaurants. Waste management, 77, pp. 532-536. Elsevier 10.1016/j.wasman.2018.04.047

[img] Text
1-s2.0-S0956053X18302708-main.pdf - Published Version
Restricted to registered users only
Available under License Publisher holds Copyright.

Download (533kB) | Request a copy
[img] Text
manuscript.pdf - Accepted Version
Restricted to registered users only until 4 May 2020.
Available under License Creative Commons: Attribution-Noncommercial-No Derivative Works (CC-BY-NC-ND).

Download (193kB) | Request a copy

This field study demonstrates that prompts reduce food waste in a restaurant. Based on the behavioral change literature, it was hypothesized that (1) informational prompts encourage consumers to reduce food waste, and that (2) an informational prompt with a normative message is more effective than a prompt with only an informative message. The results were mixed. As expected, diners who were exposed to prompts asked to take away their leftovers more frequently than diners who were exposed to no prompts. However, prompts with an informative and normative message were no more powerful than prompts with only an informative message.

Item Type:

Journal Article (Original Article)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Consumer Behavior

UniBE Contributor:

Stöckli, Sabrina; Dorn, Michael Hans and Liechti, Stefan

Subjects:

600 Technology > 650 Management & public relations

ISSN:

0956-053X

Publisher:

Elsevier

Language:

English

Submitter:

Michael Hans Dorn

Date Deposited:

13 Aug 2018 14:54

Last Modified:

24 Jan 2019 15:34

Publisher DOI:

10.1016/j.wasman.2018.04.047

BORIS DOI:

10.7892/boris.119253

URI:

https://boris.unibe.ch/id/eprint/119253

Actions (login required)

Edit item Edit item
Provide Feedback