Morhart, Felicitas; Malär, Lucia Andrea (2016). Markenauthentizität: Konzeption, Messung und Steuerung. In: Esch, F.-R. (ed.) Handbuch Markenführung. Springer Reference Wirtschaft (pp. 1-15). Springer Fachmedien Wiesbaden 10.1007/978-3-658-13361-0_58-1
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Official URL: https://link.springer.com/content/pdf/10.1007/978-...
Item Type: |
Book Section (Book Chapter) |
|---|---|
Division/Institute: |
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing |
UniBE Contributor: |
Malär, Lucia Andrea |
Subjects: |
600 Technology > 650 Management & public relations |
Series: |
Springer Reference Wirtschaft |
Publisher: |
Springer Fachmedien Wiesbaden |
Language: |
German |
Submitter: |
Andrea Kähr |
Date Deposited: |
14 Aug 2018 14:17 |
Last Modified: |
05 Dec 2022 15:17 |
Publisher DOI: |
10.1007/978-3-658-13361-0_58-1 |
BORIS DOI: |
10.7892/boris.119263 |
URI: |
https://boris.unibe.ch/id/eprint/119263 |
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