Markenauthentizität: Konzeption, Messung und Steuerung

Morhart, Felicitas; Malär, Lucia Andrea (2016). Markenauthentizität: Konzeption, Messung und Steuerung. In: Esch, F.-R. (ed.) Handbuch Markenführung. Springer Reference Wirtschaft (pp. 1-15). Springer Fachmedien Wiesbaden 10.1007/978-3-658-13361-0_58-1

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Item Type:

Book Section (Book Chapter)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

Malär, Lucia Andrea

Subjects:

600 Technology > 650 Management & public relations

Series:

Springer Reference Wirtschaft

Publisher:

Springer Fachmedien Wiesbaden

Language:

German

Submitter:

Andrea Kähr

Date Deposited:

14 Aug 2018 14:17

Last Modified:

23 Oct 2019 02:51

Publisher DOI:

10.1007/978-3-658-13361-0_58-1

BORIS DOI:

10.7892/boris.119263

URI:

https://boris.unibe.ch/id/eprint/119263

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