The Phenomenon of Brand Noise and Related Consumer Preferences in the Luxury Industry

Erkhova, Daria; Ehrensperger, Elena; Krohmer, Harley; Schulte-Mecklenbeck, Michael (11 October 2018). The Phenomenon of Brand Noise and Related Consumer Preferences in the Luxury Industry (Unpublished). In: The 2018 Annual Conference of the Association for Consumer Research. Dallas, TX. 11.10.2018-14.10.2018.

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Item Type:

Conference or Workshop Item (Paper)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Consumer Behavior

UniBE Contributor:

Erkhova, Daria; Ehrensperger, Elena; Krohmer, Harley and Schulte-Mecklenbeck, Michael

Subjects:

300 Social sciences, sociology & anthropology > 330 Economics
600 Technology > 650 Management & public relations

Language:

English

Submitter:

Elena Ehrensperger

Date Deposited:

21 Aug 2018 10:10

Last Modified:

21 Aug 2018 10:10

URI:

https://boris.unibe.ch/id/eprint/119415

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