Jallo, Zainabu Ojo-Ago (9 October 2017). CANDOMBLÉ AS A TANGIBLE AND AN INTANGIBLE COMMODITY (Unpublished). In: The Culture of Markets: Histories of Global Capitalism.. University of Lucerne. 09. - 13.10.2017.

The practice of Candomblé within a capitalist framework has necessitated an incessant current of religious commodities such as reproduced ritual artefacts. The religion itself has been successfully used to promote tourism in Bahia, a North-Eastern state in Brazil from where Candomblé originated. In a bid to examine these intricate processes of commodification, this part of my study analyses the role of capitalism in reducing, or almost eradicating the sacredness of some visual objects (Benjamin 1968). Will the alliance of the visual aspects of Candomblé and capitalism ever come to a terminus? Or have they been too strongly intermingled? Does the incorporation Candomblé’ in the global capitalist system of markets and commodities suggest a heresy of the sacred aspects of the faith? In order to fully engender a comprehensive analysis of these questions, the roles of the capitalist, the producers and the consumers of these commodities need to be illustrated.

Benjamin, Walter. “The Work of Art in the Age of Mechanical Reproduction.” In Illuminations. Trans. Harry Zohn. New York: Harcourt, Brace & World, 1968. 217-52.

Item Type:

Conference or Workshop Item (Speech)


06 Faculty of Humanities > Department of Art and Cultural Studies > Institute of Social Anthropology

Graduate School:

Graduate School of the Humanities (GSH)

UniBE Contributor:

Jallo, Zainabu Ojo-Ago


300 Social sciences, sociology & anthropology
300 Social sciences, sociology & anthropology > 330 Economics
300 Social sciences, sociology & anthropology > 390 Customs, etiquette & folklore




Zainabu Ojo-Ago Jallo

Date Deposited:

25 Jun 2020 11:30

Last Modified:

25 Jun 2020 11:30

Additional Information:

Graduate School of Humanities and Social Sciences


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