"My Invisalign experience": content, metrics and comment sentiment analysis of the most popular patient testimonials on YouTube.

Livas, Christos; Delli, Konstantina; Pandis, Nikolaos (2018). "My Invisalign experience": content, metrics and comment sentiment analysis of the most popular patient testimonials on YouTube. Progress in orthodontics, 19(1), p. 3. Springer 10.1186/s40510-017-0201-1

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BACKGROUND The aim of the study was to investigate the popularity, content of Invisalign patient testimonials on YouTube, as well as the sentiment of the related comments. METHODS Using the term "Invisalign experience," the top 100 results on YouTube by view count were screened for English spoken patient videos that attracted comments. Video information (time since video upload, sponsorship), engagement metrics (comments, likes, dislikes, subscriptions), and views were collected. Videos were rated for information completeness (ICS), and comments were classified by origin and content. The emotional loading of the comments was measured using automated sentiment analysis. RESULTS The 40 reviewed testimonials scored an average ICS of 3.78 (SD 0.97). ICS, time since upload, and video duration did not appear to significantly influence the number of views, subscriptions, likes, dislikes, and comments. There was a statistically significant difference (P = 0.03) between mean positive (2.01, SD 0.95) and negative sentiment scores (- 1.90, SD 1.14). Commenter's status and overall comment on video were significantly associated with positive sentiment scores. There was a significant association between sponsorship, commenter's status, overall comment on video, focus of concern, perceived Invisalign's disadvantages, and increased negative sentiment scores. CONCLUSIONS Engagement of audience and views of the most popular Invisalign patient testimonials were not significantly influenced by completeness of information, video duration, and lifespan. The sentiment of viewers' comments about Invisalign treatment was significantly more positive and was significantly associated with their status, content, and sponsorship of videos. Orthodontic trends on YouTube need to be cautiously monitored for planning interventions that improve patients' knowledge about orthodontics.

Item Type:

Journal Article (Original Article)

Division/Institute:

04 Faculty of Medicine > School of Dental Medicine > Department of Orthodontics

UniBE Contributor:

Livas, Christos and Pandis, Nikolaos

Subjects:

600 Technology > 610 Medicine & health

ISSN:

2196-1042

Publisher:

Springer

Language:

English

Submitter:

Renate Imhof-Etter

Date Deposited:

22 Feb 2019 08:48

Last Modified:

25 Feb 2019 08:10

Publisher DOI:

10.1186/s40510-017-0201-1

PubMed ID:

29354889

BORIS DOI:

10.7892/boris.123372

URI:

https://boris.unibe.ch/id/eprint/123372

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