Creepiness in personalized online marketing: Concept, measurement, and consequences

Petrova, Alisa; Malär, Lucia Andrea; Krohmer, Harley; Khamitov, Mansur; Hoyer, Wayne David (17 May 2019). Creepiness in personalized online marketing: Concept, measurement, and consequences (Unpublished). In: Theory + Practice in Marketing. Columbia University, New York, NY. May 16-18, 2019.

Item Type:

Conference or Workshop Item (Speech)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

Petrova, Alisa; Malär, Lucia Andrea and Krohmer, Harley

Subjects:

600 Technology > 650 Management & public relations

Language:

English

Submitter:

Alisa Petrova

Date Deposited:

26 Feb 2019 11:11

Last Modified:

26 Feb 2019 11:11

URI:

https://boris.unibe.ch/id/eprint/126967

Actions (login required)

Edit item Edit item
Provide Feedback