Petrova, Alisa; Malär, Lucia Andrea; Krohmer, Harley; Khamitov, Mansur; Hoyer, Wayne David (17 May 2019). Creepiness in personalized online marketing: Concept, measurement, and consequences (Unpublished). In: Theory + Practice in Marketing. Columbia University, New York, NY. May 16-18, 2019.
Item Type: |
Conference or Workshop Item (Speech) |
|---|---|
Division/Institute: |
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing |
UniBE Contributor: |
Petrova, Alisa, Malär, Lucia Andrea, Krohmer, Harley |
Subjects: |
600 Technology > 650 Management & public relations |
Language: |
English |
Submitter: |
Alisa Petrova |
Date Deposited: |
26 Feb 2019 11:11 |
Last Modified: |
05 Dec 2022 15:26 |
URI: |
https://boris.unibe.ch/id/eprint/126967 |
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