Marktsegmentierung im Sport

Nagel, Siegfried; Schlesinger, Torsten (2011). Marktsegmentierung im Sport. In: Nufer, Gerd; Bühler, André (eds.) Marketing im Sport. Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing. Sportmanagement: Vol. 2 (pp. 93-114). Berlin: Erich Schmidt Verlag

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Item Type:

Book Section (Book Chapter)

Division/Institute:

07 Faculty of Human Sciences > Institute of Sport Science (ISPW)

UniBE Contributor:

Nagel, Siegfried and Schlesinger, Torsten

Series:

Sportmanagement

Publisher:

Erich Schmidt Verlag

Language:

German

Submitter:

Factscience Import

Date Deposited:

04 Oct 2013 14:33

Last Modified:

04 May 2014 23:10

Additional Information:

2., völlig neu bearbeitete Auflage

URI:

https://boris.unibe.ch/id/eprint/12772 (FactScience: 219242)

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