Attracting future civil servants with public values? An experimental study on employer branding

Weske, Ulrike; Ritz, Adrian; Schott, Carina; Neumann, Oliver (2020). Attracting future civil servants with public values? An experimental study on employer branding. International public management journal, 23(5), pp. 677-695. JAI Press 10.1080/10967494.2018.1541830

[img]
Preview
Text
Weske_et_al.__2020_.pdf - Published Version
Available under License Creative Commons: Attribution-Noncommercial-No Derivative Works (CC-BY-NC-ND).

Download (1MB) | Preview

A frequently cited recommendation of public service motivation (PSM) research is to use PSM in the context of HR marketing. However, empirical evidence demonstrating the usefulness of addressing PSM in the recruitment process is limited. Moreover, we know little about the relative importance of PSM for public employers’ attractiveness. We address this gap using an experimental research design to investigate whether public service motivated individuals differ from extrinsically motivated individuals in terms of their attraction to organizations that emphasize either “traditional” public or private values in their employer branding. Our findings indicate that public service motivated individuals are attracted neither to public nor to private values in employer branding. Furthermore, individuals with very high levels of extrinsic motivation are more attracted to private values employer branding than to public values employer branding and to the control group.

Item Type:

Journal Article (Original Article)

Division/Institute:

11 Centers of Competence > KPM Center for Public Management
08 Faculty of Science > Institute of Computer Science (INF)

UniBE Contributor:

Ritz, Adrian and Neumann, Oliver

Subjects:

300 Social sciences, sociology & anthropology > 350 Public administration & military science

ISSN:

1096-7494

Publisher:

JAI Press

Language:

English

Submitter:

Adrian Ritz

Date Deposited:

18 Feb 2021 17:27

Last Modified:

18 Feb 2021 17:27

Publisher DOI:

10.1080/10967494.2018.1541830

BORIS DOI:

10.48350/128245

URI:

https://boris.unibe.ch/id/eprint/128245

Actions (login required)

Edit item Edit item
Provide Feedback