Citations parodiques et iconicité dans le discours publicitaire

Bonhomme, Marc (2011). Citations parodiques et iconicité dans le discours publicitaire. In: Jaubert, Anna; López Muñoz, Juan Manuel; Marnette, Sophie; Rosier, Laurence; Stolz, Claire (eds.) Citations II. Citer pour quoi faire? Pragmatique de la citation. Au coeur des textes (pp. 97-112). B-Louvain-la-Neuve: Academia L'Harmattan

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Item Type:

Book Section (Book Chapter)

Division/Institute:

06 Faculty of Humanities > Department of Linguistics and Literary Studies > Institute of French Language and Literature

UniBE Contributor:

Bonhomme, Marc

Series:

Au coeur des textes

Publisher:

Academia L'Harmattan

Language:

French

Submitter:

Factscience Import

Date Deposited:

04 Oct 2013 14:34

Last Modified:

04 May 2014 23:10

URI:

https://boris.unibe.ch/id/eprint/13320 (FactScience: 219836)

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