Creepiness in Personalized Online Advertising

Petrova, Alisa; Malär, Lucia Andrea; Krohmer, Harley; Hoyer, Wayne David; Khamitov, Mansur (February 2020). Creepiness in Personalized Online Advertising (Unpublished). In: American Marketing Association Winter Academic Conference. San Diego, CA. 14.-16.02.2020.

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Item Type:

Conference or Workshop Item (Paper)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

Petrova, Alisa; Malär, Lucia Andrea; Krohmer, Harley and Hoyer, Wayne David

Subjects:

600 Technology > 650 Management & public relations

Language:

English

Submitter:

Alisa Petrova

Date Deposited:

02 Apr 2020 11:46

Last Modified:

02 Apr 2020 11:46

URI:

https://boris.unibe.ch/id/eprint/134661

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