Divide or Unite? Consumers' Evaluations of Partitioned and Allinclusive Pricing Strategies

Blatter, David; Miller, Klaus (2011). Divide or Unite? Consumers' Evaluations of Partitioned and Allinclusive Pricing Strategies. In: Proceedings of the 2011 AMA Summer Marketing Educators' Conference, 5.-7.8.2011, San Francisco, USA. Chicago: American Marketing Association AMA

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Item Type:

Conference or Workshop Item (Paper)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

Blatter, David and Miller, Klaus

Subjects:

600 Technology > 650 Management & public relations

Publisher:

American Marketing Association AMA

Language:

English

Submitter:

Factscience Import

Date Deposited:

04 Oct 2013 14:34

Last Modified:

16 Jul 2014 16:51

URI:

https://boris.unibe.ch/id/eprint/13681 (FactScience: 220278)

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