Swiss Tradesmen and the Moroccan Script Reform: Case Studies of Transcultural Entanglements in a Globalizing World of Typography (1975-1985)

Kaufmann, Ueli (23 May 2019). Swiss Tradesmen and the Moroccan Script Reform: Case Studies of Transcultural Entanglements in a Globalizing World of Typography (1975-1985) (Unpublished). In: GSA Forschungstag. University of Bern. 23. May 2019.

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An article from 1984 celebrating the 400th anniversary of the Haas type foundry describes that the company would not only still produce up-to-date Latin typefaces, but in an effort of "humanitarian aid" also manufactured much required Arabic type for an "underdeveloped" Maghribi market. This presentation investigated the origins of the article and asked questions about the relationship between real and staged corporate benevolence and market-expansion, both in Switzerland and abroad.

Item Type:

Conference or Workshop Item (Paper)

Division/Institute:

06 Faculty of Humanities > Department of Art and Cultural Studies > Institute of Art History

UniBE Contributor:

Kaufmann, Ueli

Subjects:

300 Social sciences, sociology & anthropology > 380 Commerce, communications & transportation
600 Technology > 680 Manufacture for specific uses
700 Arts > 760 Graphic arts

Language:

English

Submitter:

Ueli Kaufmann

Date Deposited:

05 Feb 2020 11:45

Last Modified:

05 Feb 2020 11:45

URI:

https://boris.unibe.ch/id/eprint/138246

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