Hashtagivism: Making Online News Great Again?

Khobzi, Hamid (August 2019). Hashtagivism: Making Online News Great Again? In: Twenty-fifth Americas Conference on Information Systems. Proceedings (pp. 1-5). Association for Information Systems (AIS)

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This study examines the impact of leveraging specific hashtags regarding a series of social movements by news media on the level of sharing of their news by users. As a preliminary analysis, I collected panel data related to a series of social movements associated with Donald Trump’s candidacy/presidency in the USA from news media pages on Facebook. I analyzed the data using a difference model estimated by ordinary least squares approach. Preliminary Results show leveraging hashtags in the coverage of social movements is likely to decrease the sharing level of online news on Facebook. This research can provide useful insights for news media and is promising for further developments.

Item Type:

Conference or Workshop Item (Paper)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Information Systems > Information Engineering
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Information Systems

UniBE Contributor:

Khobzi, Hamid

Subjects:

000 Computer science, knowledge & systems
600 Technology > 650 Management & public relations
300 Social sciences, sociology & anthropology > 330 Economics

ISBN:

978-0-9966831-8-0

Publisher:

Association for Information Systems (AIS)

Language:

English

Submitter:

Prof. Dr. Hamid Khobzi

Date Deposited:

12 Feb 2020 14:13

Last Modified:

12 Feb 2020 14:13

BORIS DOI:

10.7892/boris.139872

URI:

https://boris.unibe.ch/id/eprint/139872

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