The effects of news report valence and linguistic labels on prejudice against social minorities

Graf, Sylvie; Linhartova, Pavla; Sczesny, Sabine (2020). The effects of news report valence and linguistic labels on prejudice against social minorities. Media psychology, 23(2), pp. 215-243. Taylor & Francis 10.1080/15213269.2019.1584571

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Combating prejudice against social minorities is a challenging task in current multicultural societies. Mass media can decisively shape prejudice, because it often represents the main source of information about social minorities. In 3 studies in the Czech Republic (N = 445) and Switzerland (N = 362; N = 220), we investigated how prejudice against negatively and positively perceived minorities (the Roma in Study 1, Kosovo Albanians in Study 2, Italians in Study 3) is influenced by a single exposure to a print news report, by manipulating the valence of reports about minority members (positive vs. negative vs. mixed) and linguistic forms for minorities’ ethnicity (nouns vs. adjectives). Positive and negative reports shaped prejudice in the respective directions; the effect of mixed reports mostly did not differ from positive reports. Labeling ethnicity with nouns (e.g., a male Roma) resulted in more prejudice than adjectives (e.g., a Roma man), independent of report valence. Report valence influenced the affective part of prejudice (i.e., feelings toward a minority), whereas language consistently shaped the behavioral part of prejudice (i.e., preferred social distance from a minority).

Item Type:

Journal Article (Original Article)

Division/Institute:

07 Faculty of Human Sciences > Institute of Psychology
07 Faculty of Human Sciences > Institute of Psychology > Social Neuroscience and Social Psychology

UniBE Contributor:

Graf, Sylvie and Sczesny, Sabine

Subjects:

100 Philosophy
100 Philosophy > 150 Psychology
300 Social sciences, sociology & anthropology

ISSN:

1521-3269

Publisher:

Taylor & Francis

Language:

English

Submitter:

Andrea Gassmann-Suter

Date Deposited:

27 Feb 2020 13:56

Last Modified:

27 Feb 2020 13:56

Publisher DOI:

10.1080/15213269.2019.1584571

BORIS DOI:

10.7892/boris.141095

URI:

https://boris.unibe.ch/id/eprint/141095

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