The Mexican homeland. A metaphorized nation model in primary schoolbooks (1960)

García, Alba Nalleli; Maldonado, Ricardo (2019). The Mexican homeland. A metaphorized nation model in primary schoolbooks (1960). Discurso y Sociedad Dissoc

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Education has been one of the most favorable environments for the dissemination of hegemonic ideologies such as those on which national identities are based. In Mexico, since 1960 primary school books have been created by the government. They have also been distributed free of charge and their usage has been compulsory for all children. These characteristics have made the Libros de Texto Gratuitos (LTG) an efficient tool for the construction and transmission of a specific model of Mexican identity. The objective of this paper is to reveal the properties of the cognitive models that make up the idealized notion of “Mexican” and, to show the way in which such models are integrated to construct textually
and iconographically the concept of homeland in the first generation of LTG (1960). For such purposes we use both the Theory of the Conceptual Metaphor (Lakoff and Johnson, 1980) as well as the Theory of Conceptual Blending (Fauconnier and Turner, 2002), since the conceptualization of a model as complex as the “Mexican Nation” does not only rise from the unidirectional projection of a source domain into a target domain, as it would happen in metaphor, but results from the association of a network of mental spaces and the fusion of some of its properties. Finally, we intend to demonstrate that the theoretical framework of Cognitive Linguistics is very useful for the identification of the conceptual structure of the ideology, and therefore, it constitutes a highly exploitable tool within the Critical Discourse Studies.

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