Options for Formulating a Digital Transformation Strategy

Hess, T; Matt, C; Benlian, A; Wiesböck, F (2020). Options for Formulating a Digital Transformation Strategy. In: Galliers, RD; Leidner, DE; Simeonova, B (eds.) Strategic Information Management : Theory and Practice 5th Edition (pp. 151-173). New York: Routledge

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CIOs and other senior executives face the challenge of how to handle the opportunities and risks of digital transformation. To help managers address this challenge more systematically, we describe how three German media companies successfully approached digital transformation. Based on their experiences, we provide a list of 11 strategic questions and possible answers managers can use as guidelines when formulating a digital transformation strategy.

Item Type:

Book Section (Book Chapter)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Information Systems > Information Management
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Information Systems

UniBE Contributor:

Matt, Christian

Subjects:

000 Computer science, knowledge & systems
600 Technology > 650 Management & public relations
300 Social sciences, sociology & anthropology > 330 Economics

ISBN:

9780367252502

Publisher:

Routledge

Language:

English

Submitter:

Marisa Moser

Date Deposited:

15 Dec 2020 13:18

Last Modified:

16 Dec 2020 16:01

Additional Information:

(reprint of the 2016 MISQE article)

URI:

https://boris.unibe.ch/id/eprint/149447

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