Documenting Social Media Engagement as Scholarship: A New Model for Assessing Academic Accomplishment for the Health Professions.

Acquaviva, Kimberly D; Mugele, Josh; Abadilla, Natasha; Adamson, Tyler; Bernstein, Samantha L; Bhayani, Rakhee K; Büchi, Annina Elisabeth; Burbage, Darcy; Carroll, Christopher L; Davis, Samantha P; Dhawan, Natasha; Eaton, Alice; English, Kim; Grier, Jennifer T; Gurney, Mary K; Hahn, Emily S; Haq, Heather; Huang, Brendan; Jain, Shikha; Jun, Jin; ... (2020). Documenting Social Media Engagement as Scholarship: A New Model for Assessing Academic Accomplishment for the Health Professions. Journal of medical internet research, 22(12), e25070. JMIR Publications 10.2196/25070

Acquaviva__J_Med_Internet_Res_2020.pdf - Published Version
Available under License Creative Commons: Attribution (CC-BY).

Download (120kB) | Preview


The traditional model of promotion and tenure in the health professions relies heavily on formal scholarship through teaching, research, and service. Institutions consider how much weight to give activities in each of these areas and determine a threshold for advancement. With the emergence of social media, scholars can engage wider audiences in creative ways and have a broader impact. Conventional metrics like the h-index do not account for social media impact. Social media engagement is poorly represented in most curricula vitae (CV) and therefore is undervalued in promotion and tenure reviews.


The objective was to develop crowdsourced guidelines for documenting social media scholarship. These guidelines aimed to provide a structure for documenting a scholar's general impact on social media, as well as methods of documenting individual social media contributions exemplifying innovation, education, mentorship, advocacy, and dissemination.


To create unifying guidelines, we created a crowdsourced process that capitalized on the strengths of social media and generated a case example of successful use of the medium for academic collaboration. The primary author created a draft of the guidelines and then sought input from users on Twitter via a publicly accessible Google Document. There was no limitation on who could provide input and the work was done in a democratic, collaborative fashion. Contributors edited the draft over a period of 1 week (September 12-18, 2020). The primary and secondary authors then revised the draft to make it more concise. The guidelines and manuscript were then distributed to the contributors for edits and adopted by the group. All contributors were given the opportunity to serve as coauthors on the publication and were told upfront that authorship would depend on whether they were able to document the ways in which they met the 4 International Committee of Medical Journal Editors authorship criteria.


We developed 2 sets of guidelines: Guidelines for Listing All Social Media Scholarship Under Public Scholarship (in Research/Scholarship Section of CV) and Guidelines for Listing Social Media Scholarship Under Research, Teaching, and Service Sections of CV. Institutions can choose which set fits their existing CV format.


With more uniformity, scholars can better represent the full scope and impact of their work. These guidelines are not intended to dictate how individual institutions should weigh social media contributions within promotion and tenure cases. Instead, by providing an initial set of guidelines, we hope to provide scholars and their institutions with a common format and language to document social media scholarship.

Item Type:

Journal Article (Original Article)


04 Faculty of Medicine > Pre-clinic Human Medicine > Institute of Anatomy
04 Faculty of Medicine > Department of General Internal Medicine (DAIM) > Clinic of General Internal Medicine

UniBE Contributor:

Büchi, Annina Elisabeth


600 Technology > 610 Medicine & health
300 Social sciences, sociology & anthropology > 360 Social problems & social services




JMIR Publications




Christine Baumgartner

Date Deposited:

23 Dec 2020 11:35

Last Modified:

23 Dec 2020 11:35

Publisher DOI:


PubMed ID:


Uncontrolled Keywords:

accomplishment contribution crowdsource dissemination education health professions innovation medicine promotion research scholarship social media tenure




Actions (login required)

Edit item Edit item
Provide Feedback