The Political Dimension of the Narrative Policy Framework

Künzler, Johanna; Stauffer, Bettina Isabelle (3 February 2020). The Political Dimension of the Narrative Policy Framework (Unpublished). In: SPSA Annual Conference. Luzern. 03.-04.02.2020.

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We aim to strengthen the Narrative Policy Framework (NPF) by introducing a theoretical and empirical distinction between the policy dimension (content) and the political dimension (process). The basic assumption of the NPF states that narratives are the primary tool for individuals to cognitively organize, assess, and communicate information. According to the NPF, narratives consist of specific structural elements that can be examined and compared systematically and empirically. Historically, the NPF originates in the content of policy (hence policy narratives), but it also focuses on the process, since in its origins it also has a connection to the Advocacy Coalition Framework (ACF). Extant NPF research pays little attention to the political dimension, especially neglecting the separate analysis of narratives from and about political parties. What is more, in political processes, the temporal dimension plays an important role. We argue that the electoral calendar influences the dynamics of narratives around a certain policy. Failing to consider the political dimension in an NPF analysis prevents insights into the relationship of content-driven and power-driven strategies. We analyze the media coverage of the Swiss Child and Adult Protection Policy and reveal first indications that the political dimension is indeed relevant in policy debates.

Item Type:

Conference or Workshop Item (Paper)


11 Centers of Competence > KPM Center for Public Management

UniBE Contributor:

Künzler, Johanna and Stauffer, Bettina Isabelle


300 Social sciences, sociology & anthropology > 350 Public administration & military science




Johanna Dorothee Künzler

Date Deposited:

22 Feb 2021 14:13

Last Modified:

22 Feb 2021 14:13


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