RealExperienceInsight: A smartphone app to conduct survey and experimental research

Höchli, Bettina; Messner, Claude Mathias (October 2020). RealExperienceInsight: A smartphone app to conduct survey and experimental research (Unpublished). In: Swiss Academy of Marketing Science Conference. Luzern. 16.10.2020.

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We introduce RealExperienceInsight (REI), an ambulatory assessment smartphone app platform that will enable behavioral and social scientists to remotely administer experiments and surveys in the field. REI will allow researchers to integrate surveys created in third-party software (e.g., Qualtrics, Unipark) and to collect data from smartphone built-in sensors. It will be possible to schedule surveys and reminders, based on dates/times as well as on events (e.g., after 10,000 steps). REI will be able to collect data from other smartphone apps. REI will be available for Android/iOS and works with an easy-to-use interface and requires no programming from researchers.
REI is developed in three stages. First, the outlined app is programmed. Second, external researchers are called in for trial runs (beta stage) to improve REI. Third, we will launch an open call to participate in a project that aims to evaluate and compare REI with conventional methods (e.g., paper-pencil diaries). REI is expected to advance behavioral and social sciences by facilitating the collection of ecologically valid data. REI’s user-friendliness helps to tackle some of the digital and computational challenges currently facing researchers interested in society and human behavior and enables these researchers to engage with computationally demanding methods. While the technical specification with professional app developers has been completed, we are currently raising additional money for the comprehensive app programming. Crowdfunding within the scientific community is scheduled.

Item Type:

Conference or Workshop Item (Speech)


03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Consumer Behavior

UniBE Contributor:

Höchli, Bettina Rebekka, Messner, Claude Mathias


300 Social sciences, sociology & anthropology


[UNSPECIFIED] University of Bern




Sabrina Stöckli

Date Deposited:

22 Mar 2021 10:38

Last Modified:

05 Dec 2022 15:49




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