González Aguilar, Juan; Makhortykh, Mykola (27 May 2021). Us vs. Them: Internet Memes and Construction of (Counter)Protest Identities in Ukraine and Venezuela (Unpublished). In: 71st Annual ICA conference - "Engaging the Essential Work of Care: Communication, Connectedness, and Social Justice". Virtual. 27.05-31.05.2021.
The paper discusses how internet memes are used for identity-building by pro- and anti-regime protesters in Ukraine and Venezuela. Using two cases of recent protest campaigns - Euromaindan protests (2013-2014) and anti-Maduro protests (2018-2019) - it applies quantitative content analysis and intertextual discourse analysis to examine how different political communities use memes' intertextuality and virality for constructing different types of identities (e.g., gender, political, and technomoral ones). The paper's findings indicate similarities between different protest and counter-protest communities in terms of constructing political and gender identities, but highlights substantial differences between the two cases in terms of technomoral values associated with (counter)protest communities via the memes.
Item Type: |
Conference or Workshop Item (Poster) |
|---|---|
Division/Institute: |
03 Faculty of Business, Economics and Social Sciences > Social Sciences > Institute of Communication and Media Studies (ICMB) |
UniBE Contributor: |
Makhortykh, Mykola |
Subjects: |
300 Social sciences, sociology & anthropology |
Language: |
English |
Submitter: |
Mykola Makhortykh |
Date Deposited: |
21 Jun 2021 15:05 |
Last Modified: |
05 Dec 2022 15:51 |
Uncontrolled Keywords: |
internet memes, digital culture, protest, Venezuela, Ukraine |
URI: |
https://boris.unibe.ch/id/eprint/156709 |
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